Who will pay for industrial products with low or no carbon footprint?

Received wisdom is that people won’t pay a green premium, and yet consumers and many manufacturers further down value chains are keen to have access to products that don’t carry high co2 intensity and see value in the environmental benefits of those products. So where these markets exist, albeit nascent, what levers exist that can help it take shape and come to scale?

Join Alex Cameron, CEO of Decarb Connect and Jakob Krummenacher, Vice President of Clean Energy at LSB, for a discussion about how LSB is working both directly with existing clients and through extended value chains to create certified products that have a value and a client base willing to pay it.

Here’s just some of the discussion highlights;

What is driving LSB to create low carbon ammonia and downstream products?
How do projects like the EL Dorado CCS project and Houston Ship Channel blue ammonia project play into this work
Carbon intensity certification – the goal and process for securing independent certification
What does it mean to work through the end-to-end value chain to identify partners and future buyers?
How to price the reduction in carbon intensity and the different routes and scenarios delivering low and lower carbon intensity products

Jakob Krummenacher brings many years of experience in chem and fertilizer markets and in this video podcast we think you’ll also see the trader’s brain that he developed in his early career as an oil trader.

If you’re looking for inspiration and insights into how we get past the mental block of marketing a green premium, especially in industrial products, then this is the conversation for you.

Show links:

- Connect with Jakob Krummenacher, LSB

- Connect with Alex Cameron, Decarb Connect (and maybe even suggest a podcast discussion theme)

- If you enjoyed this conversation, find out about our portfolio of events in US, Canada, UK and Europe – or explore our Decarbonisation Leaders Network (DLN), and learn why hundreds of members from the energy-intensive sectors have joined to find their peers, identify the right solutions and to create high value collaborations that will deliver co2 reductions in our most critical industries. It’s the fastest growing network of its kind, so come and find out why

Learn about our Sponsor: Janno Media

Many thanks to our production partner and sponsor Janno Media for their support in delivering this podcast. They continue to facilitate great conversations that connect us with our audience, and their skills and expertise mean we can concentrate exclusively on generating great content to engage, inform and inspire.

Learn more about Decarb Connect

Our global membership platform, events and facilitated introductions support the acceleration of industrial decarbonization around the world. Our clients include the most energy-intensive industrials from cement, metals and mining, glass, ceramics, chemicals, O&G and many more along with technology disruptors, investors and advisors. We events coming up in Houston, London, Amsterdam, Boston, Manchester and the opportunity to find the biggest brains in carbon management and your future collaborators.

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