Earned: Unlocking the Power of the Creator Economy 76 - Akash Mehta, Fable & Mane
In Ep. 76 of Earned, Conor sits down with Akash Mehta, co-founder and CEO of fast-growing, Ayurvedic-inspired haircare brand Fable & Mane. To start the episode, we discuss the resurgence of brick-and-mortar retail, and Akash explains the importance of continuing to invest in both online and in-store experiences. He shares some takeaways from the recent Sephora Brand Summit, including the importance of influencer marketing and the strong correlation between brands winning in Earned Media Value (EMV) and revenue. We discuss why Sephora is not only a retailer, but also a key brand building partner for up-and-coming brands, and Akash emphasizes the importance of a focused distribution strategy. Next, we discuss how Fable & Mane creates demand in non-English speaking markets, and the large and relatively still untapped market opportunity in India. And of course, we talk about Akash’s bread and butter—influencer marketing—and learn his philosophies, learnings, and predictions for the future of the space. To close the show, we talk about what inspired Akash’s own podcast, Founded Beauty, and hear how his dad’s experience in manufacturing and distribution have impacted Akash’s approach to building and growing Fable & Mane.
In this episode, you will learn:
- When and how to approach working with retailers
- How to expand globally in the beauty industry
- How influencer marketing strategies change with brand size and equity
Key Takeaways
[5:32 - 8:24]: Taking a look at Sephora as a brand builder
[14:24 - 17:50]: The growing beauty industry in India
[22:18 - 24:09]: How to approach content creation as a personal brand
[29:54 - 34:43]: Akash’s work efficiency and how he manages his time
Resources:
Connect with the Guest(s):
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