Brands that Book with Davey & Krista Jones Episode 020: Lauren Taylor - Becoming a Brand Ambassador and Content Creator
"When you realize how powerful your voice can be or your influence can be and to use that in such a positive way, I feel like that’s really the lightning rod for everything. That’s why getting up at 5 something in the morning is no problem, because I just know with my work, that’s something that I want to consistently instill in everything that I do.” - Lauren Taylor
Today's guest is brand ambassador and content creator, Lauren Taylor. As you'll quickly learn in this interview, Lauren has a lot more going on than that, from self-publishing The Letter magazine to working as a contributing editor for The Everygirl, and as a talent event coordinator for Dote Shopping. She's even in the process of writing a fiction book proposal, all while being a student at Southern New Hampshire University. We cover all that and more in this interview, but we focus on content creation and what she's learned from being a brand ambassador and creator for so many different brands including her own. I think you'll have a hard time walking away from this episode not feeling inspired.
The highlights:
06:32 What is a brand ambassador?
08:29 How a post with her grandma and Campbell's soup helped her become a brand ambassador.
10:17 Getting started without a big following.
13:18 Creating content that brands will actually want to share.
15:25 How to write a pitch email and follow-up.
21:14 Is it important to be on specific (social media) platforms?
25:08 How Lauren manages content for so many different brands?
28:27 Building her personal brand vs. creating content for a brand.
34:04 Lauren shares the purpose behind what she does.
39:39 Tips for getting more comfortable with video.
44:51 What she brand ambassador lessons she has learned in her role at Dote Shopping.
51:04 Lauren shares about the fiction book proposal she's working on.
Lauren's Biography:
As a brand ambassador, content creator, and girl empowerment babe, I’m here to inspire women with big dreams! Encouraging girls to join me in loving our REAL selves so resiliently that we inspire the world to do the same. I’m spreading this movement of love by partnering with women-empowering brands as a speaker, model & ambassador. I’ve got a crush on all of the places I’ve called home, but I’m currently living in San Francisco - and loving it! You can find me obsessing over florals, celebrating the powerful women in my life, always reminding them that together, we are unstoppable!