#102: Transitioning Your Brand from YOU to TEAM

Aug 1, 2023

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Creating and growing a team in business can be a beneficial and advantageous step, however it also requires a certain level of organization and management skills. Making the transition from individual brand to collective team carries both pros and cons- an individual focus relies on individual progress while a team-based approach requires delegation of tasks and the need to manage a group of people. The best approach as you start to make that transition is to focus conversation around a "we" rather than an "I" or "me" sentiment, and take time to develop a detailed plan of divided responsibilities as you grow your team. Companies should also strive for a balance between control and independence, and invest in their people and operations to ensure they have the capability to successfully grow and progress.

1. Transitioning Your Brand from Solo to a Team (00:00 - 07:24)

2. Transitioning Your Business from You to a Team: Challenges and Steps to Consider (07:24 - 14:56)

3. Balancing Control and Delegation in the Pet Business: How to Transition to a Team and Build Saleable Value (14:57 - 20:32)

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