

Unifying Work and Family Through Entrepreneurship — Amber Anderson of MORE
#029 — Unifying Work and Family with Amber Anderson of MORE
There are women who pursue entrepreneurship because they have a creative vision to change the world. And then there are women who pursue entrepreneurship because they have to.
Amber Anderson was sitting in a conference room with her colleagues, talking about the George Zimmerman trial. As her peers expressed disbelief in the not guilty verdict—and then went right back to their work—Amber put her hand on her pregnant belly and thought, “What did I do?”
Concerned about bringing a child into a world where an African American child was murdered, and no one seemed to care, Amber and her husband Kai came up with a plan to be as involved in their son’s life as possible: Kai would stay home with the baby, and Amber would continue at her job in tech.
But then her water broke at just 31 weeks, and Amber’s son Kayson spent three weeks in the NICU. When Amber’s maternity leave was up, she decided she simply could not choose between work and family. She wanted to be there for her son, so she chose entrepreneurship out of necessity—to create a new model that would weave work and family together.
Today Amber shares her family systems, explaining how she and her husband structure their days around their son. I ask her how she came to start multiple companies and how parenting has changed the way she shows up at work. Amber discusses the idea behind her latest venture, The New More, and what conference organizers can do to accommodate women. Listen in to understand the concept of a necessity entrepreneur and hear Amber’s take on how to evaluate success.
FULL SHOW NOTES:
Get the complete show notes with episode quotes, photos, and time stamps at www.startuppregnant.com/029.
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LEARN MORE ABOUT AMBER ANDERSON:
Business strategist and thought leader Amber Anderson is the founder of Kayson, a business consulting agency that works with innovators, entrepreneurs, VCs and business owners to thoughtfully develop and strategically launch new products and services. Amber is also the co-founder of MORE, a community that is redefining balance by helping working parents advance their careers—without leaving their families behind.
THE STARTUP PREGNANT PODCAST & HOST: