Thought leadership as a process

It may seem like a long time since the COVID lockdowns of 2020 and the sudden pivot to working from home, but our research on the buying habits of consulting clients confirms a lasting legacy of the pandemic on the significance of thought leadership. In December 2022, our global study of more than 3,500 executives in major markets found that over 90% of the C-suite across all regions and industries said thought leadership had at least some impact on their decision making when purchasing professional services. 

With levels of thought leadership consumption growing strongly over the last couple of years, firms are thinking more strategically than ever about how to build a thought leadership function that drives brand awareness and reputation. One such firm is Oliver Wyman, whose flagship thought leadership wing, the Oliver Wyman Forum, reaches across industries and geographies, convening senior leaders from business, public policy, academia, and social enterprise to help solve the world’s toughest problems. 

Today we are delighted to be joined by John Romeo, Managing Partner and Head of the Oliver Wyman Forum, and Paul English, Director of Marketing Advisory here at Source, to discuss the changing needs of thought leadership consumers, and the Oliver Wyman Forum’s unique approach.