The Blind Ambition with Jack Kelly Mark Dixon, Founder and CEO of IWG: The Future of Remote Work and the Workplace
Jan 31, 2024
Mark Dixon, Founder and CEO of IWG, revolutionized co-working by establishing large-scale spaces starting in 1989. He discusses the explosive growth of hybrid work models and a $2 trillion market opportunity. Mark explores how remote work impacts urban environments and emphasizes that traditional office space will endure alongside these trends. He also envisions creating 20,000 new workplace locations across the U.S., reflecting the flexibility of the future workspace. Insights on the digital nomad lifestyle and the competitive landscape of flexible workspaces round out the conversation.
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IWG's Origin
- Mark Dixon founded Regus (IWG) after observing Brussels businesspeople meeting in coffee shops.
- He saw an opportunity to provide convenient and accessible workspaces.
Co-working Pioneer
- Mark Dixon was the first to offer large-scale co-working, although basic office sharing has ancient roots.
- Driven by cost and environmental concerns, efficient space utilization is crucial, much like in Roman times.
Hybrid Work's Rise
- Hybrid work, blending home and office, is now the dominant trend, representing a $2 trillion market.
- Companies are transitioning gradually due to existing lease commitments.