The Origins of IWG and the Concept of Workspace as a Service

Mark Dixon founded IWG in 1989 after recognizing a gap in the market for convenient and accessible workplaces while searching for office space himself. He aimed to transform the traditional complicated office leasing process into a straightforward service, effectively creating a model where businesses could rent ready-to-use office spaces. Dixon's initial foray into this sector marked the beginning of a significant evolution in how office space is utilized, moving away from conventional setups to a model that emphasizes flexibility. His early customers included recognizable brands such as Toshiba and KitchenAid, indicating strong demand for this innovative approach to workspace solutions.