Remember when news just meant linear broadcast? In case you've been trapped in a cave for the last decade or so, the new normal is a proliferation of platforms—linear broadcast, OTT, on-domain, in-app, and let's not forget the all-important social channels. Sure, it's important to consider how to deliver to all these channels, but the bigger question is what to deliver.
In this episode, we ask: How has multi-platform delivery changed how news is reported? How are broadcasters thinking about tailoring content across channels and determining their optimal mix of platforms?
Our Guest This Episode
Matt Goldberg is the VP of Content Strategy for NBC-owned TV stations, where he leads the team that developed and launched LX. Matt has been with NBC for 17 years, previously as Assistant News Director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an award-winning investigative producer. Matt was an elected board member of the non-profit Investigative Reporters & Editors (IRE) and served as Board President from 2016-18. He began his career in TV news while attending Arizona State and has also worked in Houston, Texas.
More Resources
For more on this topic, check out:
- Tailoring Broadcast News to Digital Channels: 3 Best Practices
- How to Streamline Digital Distribution in a Broadcast Newsroom
Contact Us
Questions? Comments? Cool ideas? Get in touch: makingthemedia@avid.com or @craigaw1969. Follow Avid at @avid.
Credits
Host: Craig Wilson
Producer: Rachel Haberman
Social: Wim van den Broeck
Promotion: Keri Middleton and Gina Pryor
Theme Music: Greg "Stryke" Chin