The Digiday Podcast Digiday at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
Jun 19, 2025
Rachel Lindsay, former Bachelorette and co-host of the Higher Learning podcast, shares her journey as a content creator and emphasizes the need for genuine connections at events like Cannes. Roman Wasenmüller, Spotify's head of podcast business, discusses the platform's support for creators and the importance of diverse revenue streams. They delve into the evolving monetization landscape, the transition from audio to video content, and how collaboration can enhance the creative experience while building trust within the community.
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Diverse Monetization Paths
- Effective monetization requires multiple income streams tailored to creators’ career stages.
- Spotify offers ad revenue, premium engagement payments, and direct-to-fan paid content options.
Leverage Multi-layered Monetization
- Creators benefit from having multiple monetization levers in one platform to grow sustainably.
- Leveraging Spotify’s evolving tools strengthens creator income and audience engagement.
Video First Podcasting Approach
- Rachel’s Higher Learning podcast always records with video, enhancing intimacy and audience connection.
- Not having video now feels like falling behind in audience engagement strategies.