The Digiday Podcast Digiday at Cannes: Former Bachelorette Rachel Lindsay makes the case for creators
Jun 19, 2025
Rachel Lindsay, former Bachelorette and co-host of the Higher Learning podcast, shares her journey as a content creator and emphasizes the need for genuine connections at events like Cannes. Roman Wasenmüller, Spotify's head of podcast business, discusses the platform's support for creators and the importance of diverse revenue streams. They delve into the evolving monetization landscape, the transition from audio to video content, and how collaboration can enhance the creative experience while building trust within the community.
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Rachel's Cannes Manifestation
- Rachel Lindsay manifested coming to Cannes after noticing creators' growing presence the year before.
- She has been networking nonstop to expand her podcast and explore future opportunities.
Creator Control for Brand Partnerships
- Brands should let creators maintain their authentic voice and control the creative process.
- Creator control fosters partnerships that resonate deeply with audiences.
Building Connections Over Deals
- Success at Cannes is about building connections and trust, not immediate profit.
- Genuine passion and knowledge help creators form meaningful industry relationships.