The Creator’s Playbook The Art of Follow-Up with Jon Weberg
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Mar 29, 2024 In this conversation with Jon Weberg, CEO of Profitalize.com and a seasoned consultant, topics shine a light on mastering email marketing and the art of effective follow-up. Jon shares his impressive journey and discusses how genuine relationships with subscribers can drive success. He emphasizes the critical role of Kajabi in business growth and offers insights on enhancing sales conversions through emotional connections. Listen for strategies on patience in entrepreneurship and his inspiring plans for future educational ventures!
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Early Start in Digital Marketing
- Jon Weberg started digital marketing at age 12, influenced by his father.
- He developed high-converting email campaigns through years of experimentation and affiliate contests.
Trust Drives Conversion Over Size
- High conversions come from building trust and human connection, not just offers or features.
- Engaging, genuine email marketing outperforms larger lists with poor follow-up.
Three E's in Follow-Up
- Use the Three E's in email follow-up: entertain, educate, then entice your audience.
- This order builds relationship and trust, boosting sales conversion significantly.