Big Take Introducing IVF Disrupted: The Kindbody Story
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Sep 18, 2025 Delve into the world of fertility where Kindbody's spa-like clinics promise a revolution in egg freezing and IVF. Yet, beneath the sleek facade lies a troubling reality of patient experiences, illustrating the stark contrast between innovative branding and alarming outcomes. The discussion highlights emotional journeys, disillusionment, and the high stakes of fertility treatments. With ambition comes a cautionary tale about the cost of disrupting such a sensitive industry.
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Personal Journey Into Fertility Care
- Jackie Davalos began trying to get pregnant about four years ago and felt the fertility window closing.
- She and others were drawn to Kindbody's millennial-friendly branding and spa-like clinics backed by big venture capital.
Branding Versus Clinical Reality
- Kindbody marketed a new generation of fertility care that mixed friend-like doctor visits with Silicon Valley speed.
- That combination helped it scale rapidly but also seeded deeper problems in clinical practice.
From Hype To Disillusionment
- Colleagues and patients gushed about Kindbody's reputation and aesthetics, calling it "really amazing."
- Yet many patients later felt disillusioned, saying they thought they were "with the right people" and then discovered they were not.