Understanding Trends & Communities: An Observation with Cultural Strategist Matt Klein

Our guest today: Matt Klein — a cultural researcher, writer and strategist who's always a step ahead of the cultural curve. From his base in New York City, Matt’s work explores the forces shaping our world, helping brands and organizations navigate the future in meaningful ways. As the Head of Global Foresight at Reddit, Matt spends his days diving deep into emerging subcultures, tracking trends, and making sense of the ripple effects these shifts have on everything from AI to digital influencers.

In this episode, we’ll unpack how Matt's unique approach to trend forecasting helps companies stay culturally relevant and how he engages with communities to find deeper, overlooked insights. Plus, we’ll hear about his passion project, ZINE, the role of culture in shaping the future of brands and organizations and the actual online and offline trends such as BRAT summer or Kidulting. 

It's a timely conversation that delves into the pulse of today's and tomorrow's marketing, communication, and branding strategies — and highlights just how crucial it is to understand the cultural context. 

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