PlayMakers aims to redefine the traditional developer-player relationship by turning players into creators. This shift is a new market practice in the video game industry, where historically, players were consumers of content. With the rise of social media and player vocalization, studios now consider player engagement metrics as key performance indicators. Players contribute content, influencing game success and shaping the relationship dynamics. As games digitalize, players actively participate in game creation, offering new characters, stories, environments, and more. The advent of generative AI tools empowers players further. However, ethical questions arise, such as ownership of game success, decision-making authority, intellectual property rights, and income distribution. Balancing fairness and transparency is crucial to establishing a model that rewards creators while leveraging audience creativity to enhance games.

Let’s deep dive in three parts into UGC, gaming and understand what PlayMakers is building in that space, together with our guest, Ilan Nabeth, PlayMakers Co-Founder and CEO.

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