Kris Kolo is the Global Executive Director of the VR/AR Association, an international organization designed to foster growth, knowledge, and connections between its members.

Previously, Kris was an executive at Verizon and Toys R Us, applying AR technology to business needs. At Toys R Us, Kris was working on digital in-store initiatives and shopping solutions, piloting the AR solution from Metaio (acquired by Apple). At Verizon, Kris was responsible for Media, Entertainment, and Location-Based apps & platforms, where he collaborated with Wikitude to integrate AR into Verizon's GPS Navigation. He also launched the Verizon Developer Program. In addition, Kris was an Advisor to FlyBy Media, an AR tech startup, acquired by Apple.

As an entrepreneur, Kris was the Co-Founder of Spime Inc, a Silicon Valley startup acquired by Trimble. He’s also published the ground-breaking book, Local Positioning Systems, on geo spatial and location-based services, and holds graduate degrees from MIT.

In this conversation, we chat about mapping and positioning in the early days of mobile, as well as the challenges and benefits of remapping the world for AR. Based on his insights from the Association, Kris describes what's working for VR & AR in healthcare and enterprise. He describes what he sees as a big challenge hindering adoption and the impact of Facebook's commitment to VR & AR on the rest of the market.

You can find all of the show notes at thearshow.com.