Artificial Intelligence Podcast: ChatGPT, Claude, Midjourney and all other AI Tools

SNM179: What are you selling beyond the book with Bob Kosberg

Jun 5, 2020

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Rob Kosberg, founder of Best Selling Publishing, a leader in authority marketing, and a best-selling author will give us some strategies for profitability as an author.

What got Rob into this business was the financial crisis of 2007. A few people suggested he should write a book to grow his authority and credibility, so he did just that. He did something that has never been done before - he wrote a book on how you grow your book business.

If you want to make money with a book you have to think about the market that you serve and what you can sell beyond the book. You have to think strategically and find the true purpose of the book. If you just want to write your story, find a story that will help someone. This way you are guaranteed success because the audience can benefit from what you are selling.

But go beyond that. Just one book is not the ultimate destination, and why should it be? A successful book means revenue, and the more you write the higher the revenue.

So, today we're going to talk about adding value to the book with your other skills and personality as an author and how to use your book to grow your business.

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