The Elite Entrepreneurs Podcast Why Revenue Means Nothing Without This | Connor Pera
Mar 21, 2025
Connor Pera, owner of The Print Authority and a savvy entrepreneur, shares his journey in acquiring and scaling a seven-figure print business. He discusses the crucial difference between revenue and cash flow, emphasizing that one doesn't mean much without the other. Connor dives into the importance of strategic leadership and building a capable team while navigating the challenges of a digital marketplace. He advocates for empowering creativity within organizations to achieve substantial growth and drive business transformation.
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Acquisition Entrepreneurship
- Connor Pera learned about acquisition entrepreneurship in business school and chose this path.
- He bought a seven-figure print business, aiming to double it, despite initially lacking passion for the industry.
Revenue vs. Cash Flow
- Connor realized that revenue doesn't equal profit or cash flow.
- He learned to manage working capital and cash flow forecasting after taking on debt.
Demand and Customer Fit
- Connor Pera, with a background in digital marketing, was concerned about the demand for print.
- He found ample demand but struggled to find the right customers and type of work.