The People of Digital Marketing Zac Litwack - A New Career Path: What Is A Venture Operator? - Episode #108
“Assuming timing exists, you [have to have] people, process, and technology…”
Zac Litwack is a partner at Savage Ventures, a venture operator with HQ in Nashville, TN which has created $450M in enterprise value so far. He recently led marketing for Savage portfolio company OutKick, which scaled to 7 figures per month in revenue and sold to FOX less than 1 year after its launch. He is currently Chief Marketing Officer / Partner of American Songwriter, Savage Sports, Rare, and 247Health whose properties reach 100+ million people per month, and is an owner plus leads growth hacking and high tempo testing across Savage’s portfolio companies, including MyDrHank, a 7 figure D2C online pharmacy and telemedicine brand focused on the senior male market, and Savage Media, a full-service creative service and video production firm. Savage Ventures has created $450M in enterprise value and is on a path to $1,000,000,000.
Questions and topics we covered include:
- The advantages venture operators have over traditional VC firms.
- The importance of people, process, and technology for a startup’s success.
- Do VCs look at a startup’s marketing strategy before making an investment? How much weight do they give to marketing when committing to an investment?
- How to build a marketing team from scratch.
- What does it take to scale a company from $0 to $100m?
- The most unaddressed marketing challenge all early-stage startups are facing.
- When is it appropriate to launch an affiliate marketing program?
- How to know if you have product market fit.
- How Zac’s businesses are preparing for new shifts in digital privacy regulations (he’s collecting first-party data!).
- How to find the right startups to work with as a marketer.
And more!
Say hi to Zac on LinkedIn - https://www.linkedin.com/in/zaclitwack/