178 - Why Your Logical Marketing Content Is Creating More Doubt Than Trust (Peter Light, Co-Founder & CEO at Lumen Energy)

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Peter Light is Co-Founder and CEO at Lumen Energy. Peter and I worked together back in 2021 and at that time Lumen was just a handful of people and they were building out their GTM strategy, positioning, messaging, and team.

About Lumen Energy:

• Founded: 2020
• Funding: Series A ($15.3M total)
• Description: Lumen enables commercial buildings to generate new income from clean energy.

In this episode:

The early days of Lumen Energy (Seed stage) - who did you bring onto the GTM team, what was your GTM strategy;

How did you build trust with prospects as an early stage startup;

What were the high points and what were the struggles at Seed stage;

How much advice did you follow from your early investors;

Why is marketing important and why do you think marketing can be so misunderstood;

AMA - Peter asks me his burning question.

You can find Peter on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.linkedin.com/in/pelight/

Learn more about Lumen Energy: ⁠https://getlumen.com/

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