Fortune Favors the Bold - The Official Mastercard Podcast The Business Case for Doing Good
Feb 6, 2018
Discover the shift from profit-driven to purpose-driven business models as companies embrace values that resonate with consumers. Learn how organizations tackle issues like poverty and hunger while achieving financial success. A successful founder shares insights on aligning social missions with corporate goals, showcasing the rise of public benefit corporations. Hear from a business-whisperer who guides leaders in navigating the new consciousness economy, emphasizing that doing good is not just ethical but also profitable.
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Founding Plum Organics
- Neil Grimmer, a former punk rock musician and new dad, started Plum Organics from his kitchen to solve the problem of feeding kids nutritious meals.
- His wife and he baked baby food late into the night, illustrating the personal motivation behind the product.
Consumers Demand Brand Values
- Consumers now use their spending to support brands that share their values.
- Mission-driven businesses will increasingly be the successful ones in the new economy.
Public Benefit Corporations
- Public benefit corporations legally enshrine social and environmental goals alongside profit.
- This structural change allows companies to balance purpose with fiduciary duties to shareholders.