Saving the Oceans by Creating Fish From Fish

Long before we named this podcast Jolty, Lou Cooperhouse, founder and CEO of BlueNalu, started a peak jolty company. Imagine if you could use the natural cells of fish to create fish itself! Contemplate blue fin sushi that is identical to the tuna that is harvested in the ocean, and then brutally killed on fishing boats. That's what Lou is creating with BlueNalu - a world where we can derive all the health and sensorial benefits of eating fresh fish, without the mercury and microplastics found in the fish we eat today, in the most sustainable way imaginable. Join Adam and Faith as Lou explains the vision, the technology, and the economics of how he is jolting conventional wisdom and creating the future of fish.