The first two questions we ask a prospective customer are:
- Do you feel like you can trust this institution?
- How does what you're looking at on the website make you feel?
Financial brands that use stock photography almost inevitably raise a red flag. Yet about 9 in 10 financial brand websites show at least one stock photo.
In this episode of Banking on Digital Growth, I talk with Andy Janning, president and CEO at NO NET Solutions, about the role of images in financial brand storytelling.
Andy and I discuss:
- Why it's important to have a conversation around imagery
- How images, pictures, and videos communicate empathy
- The critical value of taking action on imagery in financial brand storytelling
You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.
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Banking on Digital Growth