In this episode Liz Kokoska, Sr. Director of Demand Generation at Okta, joins us to discuss creating teams and departmental alignment, pivoting to virtual events in the wake of COVID-19, and offers advice for anyone else looking to take the plunge into virtual events as she has and making it really work.
Liz shares some great tips for marketers to make their next virtual events work.
- Use data to understand trends
- Get clear on the audience goals
- Build a super targeted list based on your ICP and personas
- Be time-zone focused
- Be creative
- Record the events to create on-demand assets
- Choose a good virtual platform
Contact Liz on LinkedIn
OnBase: Smashing Sales and Marketing Misalignments