Defining the New Luxury with Susanne Kaufmann

After becoming the 5th generation to take on the family's hotel, Susanne Kaufmann decided to launch a skincare line to be used in the hotel's spa. Serving as her inspiration for her namesake brand, the Austrian Alps provide key ingredients for Susanne Kaufmann skincare products.

In today's episode, Susanne discusses the importance of trustworthy partnerships and product efficacy.

Susanne also gives insight into:

• The process of starting and scaling the brand
• The brand's evolving sustainable packaging
• How the pandemic affected the brand
• The brand's most successful marketing channel

You'll also hear Susanne's advice to her younger self and what's next for the Susanne Kaufmann brand.

This episode is sponsored by Attentive

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This episode is also brought to you by Wavebreak

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