The Health Technology Podcast
Creating Engaging Healthcare Brands with Sharon Knight
Sep 30, 2024
Sharon Knight, a Partner at JAZZ Venture Partners, brings her diverse background in finance and operations to the conversation. She discusses essential strategies for creating consumer-centric healthcare brands and emphasizes viewing patients as customers. Sharon shares insights on navigating industry changes and the qualities she seeks in exceptional entrepreneurs. With her experience from leading teams at KFC and One Medical, she highlights the importance of enhancing patient communication and tackling challenges like wait times.
31:37
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Quick takeaways
- Building consumer-centric healthcare brands involves treating patients as customers by understanding their needs and enhancing trust through accountability.
- Effective leadership in health tech startups relies on focusing on core objectives, building strong teams, and fostering a collaborative environment.
Deep dives
Treating Patients as Customers
Building consumer-centric healthcare brands requires treating patients as customers, which means actively listening to their needs and managing their expectations. Companies should strive to understand what values patients prioritize and work to meet those needs effectively. In cases where errors occur, it is crucial for organizations to acknowledge mistakes and apologize, cultivating trust and loyalty. This customer-centric approach not only enhances the patient experience but also contributes to higher expectations from healthcare providers as consumers become more engaged in their own health care.
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