Most companies think they’re listening to their customers. But what if your idea of “value” is completely wrong?

In this episode, host Alyssa Nolte sits down with Bob London, creator of the Radically Authentic Discovery Methodology, to talk about why AI might actually be better at empathy, patience, and consistency than humans.

Bob shares what he’s learned from nearly 3,000 customer interviews, why your QBR might be doing more harm than good, and how to flip the conversation from “me” to “you.”

Why listen: If you want stronger customer relationships and fewer surprises at renewal time, this episode will challenge how you think about listening, value, and the role of AI.

3 key takeaways:

AI doesn’t have bad days, personal agendas, or short attention spans, which makes it oddly better at listening
Asking “are we adding value?” is the wrong question...you need to ask about their world, not yours
Your customers don’t want another QBR, they want to feel understood

AI Is a Better Listener Than You with Bob London