A concept we strongly believe in at Growth Tools is “radical FIO (Figure. It. Out.).

We recently changed our strategy on the sales side of the business which left one of our business advisors, Alex in a bit of a limbo.

So what did he do? He created a completely new funnel that in its first month of being live has generated a 3x ROAS (return on ad spend).

I’m excited to share the conversation we had around that funnel today where I interviewed Alex on the funnel, how it works, and the results it’s generating.

I’m a big believer in the “flywheel” concept - namely that we test stuff out, and we share what works with you.

Hopefully you find this valuable.