Pricing, Margins And Profits with Marcel Petitpas

In this episode of The Agency Accelerator Podcast, I am excited to be joined by Marcel Petitpas and we are discussing everything to do with your agency’s profits, pricing and margins. Another action-packed episode so grab a pen and paper and be sure to take notes!

Time Stamp

[1:02] Let’s start by welcoming Marcel Petitpas, our guest for today’s episode. He is the founder of Parakeeto, which aims to help agencies become more profitable. Parakeeto is a software platform that helps users to create data-driven estimates.

[1:40] The importance of focusing on agency pricing and profitability.

[4:11] At what stage of an agency’s growth should they start implementing time-tracking systems? 

[7:06] The importance of understanding your business processes.

[8:05] Pitfalls and tips to early prospect discussions

[14:02] How to maximise profitability of a project

[16:27] How to calculate Adjusted Gross Income (AGI)

[19:07] What are key metrics for agencies to look at? Differentiate between Gross Margin and Average Available Rate.

[25:20] How to make team members more commercial

[28:51] How to implement the Agency Profitability Flywheel in your agency

[33:32] A business paradox: Slow down to speed up

[34:14] What are the best strategies to raise your prices

[35:58] The ideal approach for value-based pricing.

[36:34] Word of advice: “Say YES to things that scare you!” 

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Useful links mentioned in this episode:

• Connect with Marcel Petitpas 
• www.parakeet.com
• Agency Profitability Flywheel
• Agency Profitability Toolkit
• The Agency Profit Podcast
• Cloudways (enter AA20 to get a 20% discount off your first 3 months) 
• The Self-Running Agency Book
• The Agency Selling System (enter PODCAST10 for a discount) 
• Get in touch with Rob at robert@dacostacoaching.co.uk