The supreme object of the 20th century, the automobile’s development as both transportation technology and cultural totem is literally the story of American capitalism. In the first episode of a six-part series, we examine the life and legacy of Henry Ford, whose Model T took the nation by storm after its debut in 1908. As Ford rises to an unprecedented position of wealth and power, his virulent anti-semitism and destructive business impulses threaten his company’s dominance of an emerging mass market in the 1920s. 

The Model T’s rise and fall as the nation’s most popular commercial product gives us a chance to examine the dark forces at the heart of the progressive era, connecting Ford’s business innovations (the assembly line, the $5 day, etc) to the racism and hypernationalism that plunged the world into depression and war.

The series will continue with Parts 2-5 on our Patreon: https://www.patreon.com/nostalgiatrap

Sources/inspiration for this episode include:

Paul Ingrassia, Engines of Change: The American Dream in Fifteen Cars 

William Knoedelseder, Fins: Harley Earl, the Rise of General Motors, and the Glory Days of Detroit 

Lizabeth Cohen, A Consumer’s Republic: The Politics of Mass Consumption in Postwar America