Today is Part 5 our podcast series with Seth Goldman, Startup CPG's Entrepreneur-in-Residence, who has been joining us once a month to talk hot topics in CPG. At the time of recording, Coca-Cola had just announced their decision to discontinue Honest Tea, so we pivoted this episode to cover Seth's thoughts on the news. As the co-founder of Honest Tea and author of Mission in a Bottle, Seth shares his reaction, stories that he's been thinking of, and what's on his mind during a time like this. Seth is now the Co-Founder and CEO of Eat the Change, Co-Founder of PLNT Burger, and Chair of the Board for Beyond Meat, so he also shares about his continued commitment to his current work and the entrepreneurs' imperative to keep going.

Episode Links:

Announcement by Coca-Cola
Seth's LinkedIn Post in reaction to the announcement
Sourcing videos mentioned by Seth
RETHINK WHAT YOU DRINK video
Eat the Change’s website
Seth’s book - Mission in a Bottle
How I Built This episode with Seth about Honest Tea
Seth’s TEDx talk: How Entrepreneurs Can Change Society

Show Links:

Join the Startup CPG Slack community (7K+ members and growing!)
Follow @startupcpg
Visit host Jessi's Linkedin or website
Questions or comments about the episode? Email Jessi at jessi@startupcpg.com

#46 Pure Gold Series: Keep Going! Reflection on Coca-Cola's Discontinuation of Honest Tea with Seth Goldman