Making the Fan Studying the Subconscious and Emotions of Fandom w/ Peter Sorckoff
Today’s episode is all about appealing to the emotional side of fandom with Peter Sorckoff. What started as a career in a therapeutic environment has evolved into 20 plus years of understanding the human subconscious impact on fandom. Peter leveraged those insights to create immersive marketing and branding experiences for major brands in the NBA, the MLB and NHL, most notably as the Chief Creative Officer and EVP of Brand for the Atlanta Hawks. Now, Peter is applying similar concepts to other industries, including aviation and retail, through his company, Seer.
This podcast goes in-depth on building experiences based on the instinctual - and sometimes irrational - aspects of fandom.
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Show Notes
6:28 Change Management and Inspiring Cultural Transformation
9:55 Appealing to the Millennial Audience - the Birth of “Swipe Right” Night
15:07 The Story Behind the Kiss Cam and Teddy Bear Toss
15:51 Deliberate Decision Making through Strategy not Tactics
19:10 Challenging “Transactional” Marketing
21:18 Being “Kind” to the Customer
23:41 The Elephant and the Rider
27:55 The Three Fundamentals of Fandom
33:26 Applying the Social Psycho Structure of Fandom to Other Industries
35:34 Segmenting People by Instinctual Orientation
38:08 Customer Personas and Emotional Segmentation in Aviation
43:11 The Next Big Metamorphosis Coming in Transportation
46:50 Peter’s Learning Journey
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For more information on topics covered in this episode:
Connect with Peter via email or Twitter
Check out SEER to learn more about fandoms
If you want more from Peter, reach out and let David know.
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Peter’s Learning Journey
The Rise of Superman by Steven Kotler
Stealing Fire by Steven Kotler and Jamie Wheal
Bold by Steven Kotler and Peter Diamandis
The Future is Faster Than You Think by Steven Kotler and Peter Diamandis
The Story of the Kiss Cam and Teddy Bear Toss
Episode 260 - Peter Sorckoff on fans and brands in sports | Sports Geek with Sean Callanan
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Today’s episode was sponsored by CheckdIn. Delivering training digitally to better equip your staff for game day.
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Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay