

From Business Analyst to Product Champion, The Impact Of Vision In The PO Role | Mateusz Komander
Feb 14, 2025
Mateusz Komander, a Scrum Master at Heineken with a rich background in Agile transformations, shares insights on the pivotal role of vision in product ownership. He illustrates the stark difference between a successful proxy Product Owner who embraces ownership and someone who struggles due to a lack of direction. Mateusz discusses anti-patterns in product ownership, stressing the importance of a clear roadmap and effective decision-making. His practical advice is aimed at empowering teams to innovate while maintaining a focus on long-term goals.
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Importance of Vision
- The Product Owner role is challenging due to organizational governance and the need for product vision.
- The biggest anti-pattern for a Product Owner is the lack of a clear product vision.
The Visionless PO
- Mateusz worked with a product owner who excelled at stakeholder management but lacked product vision.
- This caused last-minute requirements and a short-term roadmap, hindering the team's development.
Helping Visionless POs
- Help product owners lacking vision by starting with basic visualization tools.
- Focus on product goals and maintain a clean backlog aligned with a 6-month roadmap.