Breaking Through in Cybersecurity Marketing Nobody Cares About Your Launch (Yet): How to Fix Your PR Game
Episode Summary:
Carmen Harris is the person you call when no one wants to cover your product, and she’ll tell you exactly why. Founder and CEO of Signal and Noise, she joins Gianna to break down what’s changed in cybersecurity PR and how to get attention in 2025.
We get into why the adage “product news is dead” isn’t totally true, how founders should build their brand before launch, and what makes an editor hit delete on your pitch in two seconds flat. Carmen also shares how to use the summer slowdown to reset your comms strategy, why you need to calendar-stalk your competitors, and how to get real face time with execs (even if you have to bully your way into the room).
Listen in for real-world tips you can use on your next launch or media push.
🔗 Links & Resources:
Connect with Carmen:
Companies we mentioned:
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Wiz – the standard for comms that lands
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incident.io – a great example of product-led thought leadership
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Torq – RSAC monster truck champions
Newsletters Carmen swears by:
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Return on Security by Mike Privette
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Richard Stiennon on Substack
Meet us at CyberMarketingCon 2025!
Want the insider secrets cybersecurity marketers use? Join us December 7–10 in Austin, TX, for four days of zero-fluff workshops, real-deal networking, and maybe the best BBQ meetup you’ll ever have.
See you in Austin, where the insights and vibes are hotter.
About Carmen:
Carmen Harris is the founder and CEO of Signal & Noise, a boutique comms firm for cybersecurity and AI companies that want to be understood. She’s built a career helping technical founders translate their work into stories that land with reporters, analysts, and buyers.
She’s the one who gets the “can-you-fix-this” call mid-crisis and the “we’re-about-to-launch” call mid-chaos, and she loves both. Carmen’s not about gimmicks. She helps companies understand their market, dig into what matters, and build comms strategies that work in the real world.
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