How to Develop a Visual Identity That Drives Sales With Onda's Chief Creative Officer Kelli Adams

Branding is more than designing products that look great on Instagram. In fact, research has shown that great, consistent branding can actually increase revenue by 33%. Which is something Kelli Adams has witnessed firsthand. As the chief creative officer of the wildly popular canned sparkling tequila seltzer brand Onda, she’s helped the brand become a multi-million dollar business and amass a huge following of fans. Today, I can’t wait to chat with Kelli all about how she developed the visual identity for Onda, where she seeks inspiration when she’s creatively blocked, and so much more.

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