UP351 Project 2030 - The Athlete

This is the second episode of our series made in collaboration with Two Circles, where we model the market for sport over the next decade.
Today we analyse the role of the athlete, and to help us we're delighted to welcome Jazz Sawyers, British track and field athlete, two time Olympian, five time national champion who recently won gold in the Long Jump at the European Indoor Championships in Istanbul, where she broke the British record by breaking the 7 metre barrier for the first time.
Off the track, Sawyers has developed a sports presenting career, competed in The Voice on BBC and also found time to study for a law degree.
Joining Jazz are Leo Thompson and Christian Harrell-Baker from Two Circles.
Together we ask what will the market for sport reward over the next decade, and what will it punish, who will win and who will lose?

Jazz Sawyers is managed independently by Jon Kilmartin, Director of Media Strategy and Insights at Two Circles, and we thank him for his help in setting up the podcast.
Hear the first episode of the series here, recorded live at the Two Circles Client Summit in London.  

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
To join our community of listeners, sign up to the weekly UP Newsletter and follow us on Twitter and TikTok at @UnofficialPartner

We publish two podcasts each week, on Tuesday and Friday.

These are deep conversations with smart people from inside and outside sport.

Our entire back catalogue of 400 sports business conversations are available free of charge here.

Each pod is available by searching for ‘Unofficial Partner’ on Apple, Spotify, Google, Stitcher and every podcast app.

If you’re interested in collaborating with Unofficial Partner to create one-off podcasts or series, you can reach us via the website.