Today we want to talk about the benefits of email marketing in your business. In the past we didn’t embrace email marketing, but all that changed with Colorit. We will walk you through our email flow during the Colorit Contest.

The numbers are beyond encouraging and we will definitely be using these techniques on other products like cuttingboard.com. Grant admits that he doesn’t have a lot of experience with this marketing style, but there is something to it. If you didn’t get around to hearing the episode we did on the Colorit contest you can listen to it here.

Here’s what we discussed today:

Our background in email list marketing
How to make a clickable subject line
Why you should subscribe to companies that do great email marketing
The email sequence we send out after a contestant enters the Colorit Contest

This episode is just part one on this subject, so come back next time for part two!

Resources Mentioned During Today’s Episode:

Nerd Marketing -- Drew Sanocki

If you have any questions or anything you’d like us to discuss on the podcast please go to ecomcrew.com and fill out the contact form. Also we would really appreciate if you would leave us a review on iTunes. Thanks for listening!

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