Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 916: The video marketing trifecta that EVERY business needs w/ Tim Bradley
Ever wondered how the power of video can transform your marketing strategy? Join us as we unlock the secrets of video storytelling with Tim Bradley, the mastermind behind Pennant Video. From humble beginnings with a VHS camcorder to becoming a video marketing expert, Tim shares his incredible journey and the pivotal role of video storytelling in the middle of the marketing funnel. Learn how to differentiate your brand, demonstrate your offerings, and validate your value proposition through compelling videos that empower potential customers to make informed decisions.
Dive into the heart of crafting impactful video marketing stories with our exploration of the "video marketing trifecta." Tim and your host, Brian Lofrumento, break down the essential types of videos—anthem, explainer, and endorsement—that each serve a unique purpose in conveying your brand's mission, clarifying your business operations, and leveraging authentic customer testimonials. We discuss the fine balance between authenticity and structured messaging, providing practical strategies to engage leads and nurture relationships for higher conversion rates.
Tim's transition from agency life to founding Pennant Video offers invaluable insights into building a successful business from the ground up. Reflect on his experiences from the early days of YouTube to leveraging platforms like LinkedIn for networking and growth. Tim's story is a testament to the importance of maintaining momentum, building trust, and the iterative process of creating a cohesive brand. Whether you're an established business or just starting out, this episode is packed with actionable advice to elevate your video marketing game and drive your business forward.
ABOUT TIM
Tim Bradley has been passionate about video storytelling since his childhood, when he first started using his dad's VHS camcorder. His career has taken him from action sports webisodes to live broadcasts, documentaries, and TV programs, providing him with a wealth of diverse experiences.
After a rewarding 12-year stint at a PR and marketing agency, where he built and led a 25-member video team, Tim launched his own video marketing agency, Pennant Video. Pennant specializes in helping B2B marketing and sales teams boost conversions and drive revenue by focusing on the middle of the funnel in a customer's journey. They combine the strengths of a strategic agency, motion design studio, and video production house to help businesses stand out and showcase their solutions effectively.
When he's not working, Tim enjoys quality time with his family and explores mountain peaks through snowboarding or hiking. Connect with Tim to see how the power of video can elevate your business.
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