How Cash App Scaled to 9 Figures — Without Wasting a Dollar

In this episode of the Marketing Scientists Podcast, Dyan Khor shares the strategy behind Cash App’s explosive growth, and why true scale requires more than channel hacks. Dyan built Cash App’s full-funnel growth engine, developed user-level LTV models, and implemented incrementality testing before iOS 14 changed the game.

We dive into how brand, creative, and product come together to drive results; why “growth” isn’t a department , it’s a company strategy; and how AI is reshaping team workflows, content pipelines, and experimentation velocity.

About the guest:

Dyan Khor is a growth advisor and fractional marketing leader who scaled Cash App through its hypergrowth phase. With deep experience in data modeling, cross-functional growth, and performance strategy, she’s now helping top tech startups build marketing systems that last.