Sounds Like A Cult The Cult of Etsy Witches
Oct 21, 2025
Join practicing witch and author Mya Spalter as she unpacks the intriguing world of Etsy witches, blending spirituality with capitalism. Discover why seekers pay for online spells and how social media reshaped witchcraft practices. Mya shares her experiences working at a New York apothecary and discusses the commodification of magic, online rituals, and the balance between connection and performance in witch communities. With a playful twist, this conversation dives deep into the enchanting and controversial nature of contemporary witchcraft.
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Witchcraft As Branded Commodity
- Etsy witches show how spirituality has become a branded, purchasable commodity in the digital age.
- This trend raises questions about meaning, outsourcing hope, and the cultural commercialization of ritual.
Learning Magic In A Real Shop
- Mya started working at Enchantments apothecary in NYC as a college student and spent five years learning craft magic.
- She learned hands-on spellcraft and how to prepare ritual items for customers.
Friction Shapes Spiritual Integrity
- Online platforms remove physical community friction that grounds spiritual practice and accountability.
- That lack of in-person hassle can distort power dynamics and make practitioners seem more authoritative.
