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Just how important is good client service for law firms?
If you ask attorney John Strohmeyer, he would argue that standout client service is absolutely essential for a profitable practice.
For almost a decade, he was a Night Manager at the Four Seasons Hotel in Austin, Texas - a hotel chain that has based its entire foundation on the client experience.
John makes the case that the quickest way to turn prospects into clients is through excellent client service, especially if they need that extra push.
And while excellent client service is extremely important, it's not for the reasons you may initially think...
To find out how just a few simple tweaks can transform your client’s experience from good to great, tune into today’s episode.
In this episode:
1:16 - Customer policy
4:44 - Naive expertise
7:37 - Moving the needle
11:14 - Meaningful metrics
15:06 - Employee count and when to hire an Ops person
16:48 - Making the right hire
21:20 - Using your service as marketing
23:17 - Asking for reviews
25:18 - Significantly improved referrals
30:40 - Beginning steps of a good customer experience
34:03 - Where to reach John Strohmeyer
John spent most of his first career as the Night Manager of the Four Seasons Hotel in Austin, Texas. He knew when he started there that he would be going to law school eventually, but he didn’t realize that what he learned there about taking care of clients would carry over to his legal career. After working for law firms for nearly nine years, he started Strohmeyer Law so that he could bring what he learned about client service from the Four Seasons to the legal industry. So, while his career path may have taken a detour through the Four Seasons, his goal has always been the same: take better care of individuals.
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