Dirt Talk by BuildWitt Heavy Equipment Rental w/ Bryan Peters – DT 276
8 snips
Oct 3, 2024 
Bryan Peters, President of AdvanceTrac, shares insights from his Texas-based equipment rental business. They dive into the importance of in-person conversations and the value of long-form discussions. Bryan emphasizes saying no to price-cutting clients, building trust through consistent content, and the challenges of hiring skilled teams. They explore the industry's workforce crisis and the need for better training pipelines. The conversation also touches on political issues affecting infrastructure and the importance of field experience in shaping effective leaders.
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Be A Trusted Equipment Advisor
- Build trust deliberately to become a preferred equipment advisor rather than a transactional vendor.
- Say no to deals that erode your margins and focus on customers who value partnership.
Speed Beats Scale In Many Rental Calls
- Small nimble rental firms can win by moving faster and solving urgent customer needs.
- Speed and flexibility become a competitive moat against larger, slower companies.
Early Rental Purchase Sparked Fast Growth
- AdvancedTrac started buying rental machines in late 2021 and scaled quickly to dozens on rent.
- Bryan recounts buying a 259 skid and growing to 32 machines on rent today.