32. What You Did Not Know About UX - with Devon Wyland

The third season of the podcast is in the making!!!

I would love to get your feedback and suggestions (2-min survey): https://www.surveylegend.com/s/47al

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Devon has always been drawn to building heartfelt experiences that captivate everyday people and result in long-term value. During her 15-year career including working at Big Fish Games and GSN games, she’s explored the capabilities of UX research and UX design methods within free-to-play mobile game development, resulting in engagement-boosting gameplay optimizations while supercharging her team’s efficiency by aligning the team around the needs of their target audience. 

Devon is committed to the well-being of players, which is what drew her to Solsten where she’s leading the design of services that empower companies to craft solutions that fully resonate with people.

In this episode, Devon debunks all the myths and misconceptions about UX:

- What is actually UX Design

- The limits of designing game experiences based on demographic and group generalizations

- Why having a deep understanding of human behavior and psychology is fundamental in UX design

- What is the difference between UX Design, UI art, and a UI designer, and why the overused acronym UX/UI is misleading.

- When do you need to think about UX? at the very start or at the very end of the design process?

- Can we calculate the ROI of UX?

I hope you'll have more light on what UX is and how to make better UX-related decisions, after listening to this episode.

Find more about Solsten

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