I want businesses to know that you don't need to have an Alexa Skill or a Google Action that does everything for you. You need it to just be integrated with / enhancing your current experience. Michael Antaran, CEO of CARROT Wellness, explains how CARROT started simple, and then integrated Voice based apps like an Alexa Skill to enhance the experience and increase user engagement.

"When we started, we made CARROT a mobile app that rewards you financially for walking. It's free, it's easy. There's no simpler instructions then the doctor saying saying you need more exercise, you need to walk more. Everybody knows how to walk.

Then when you get into Mindfulness and Meditation, it gets into the Voice space of things. So we integrate CARROT with our Alexa server so that without even opening CARROT, your information from our app can become part of your own Flash Briefing for the day. So it fits it in there between your own Flash Briefing of what you like, so you know what you need to walk today.

You can also ask Alexa about your CARROT rewards and history, and it will dynamically adjust and provide the right information for you. SO if you're on a 10-day streak of making your goal, so the CARROT Alexa Skill will tell you that. "You're currently on a 10-day streak, make it 11, and you'll get into the top 10% of people."

Episode 256: How An Alexa Skill Increases User Engagement