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Short Wave

The Science Behind Storytelling

Aug 19, 2020
Liz Neeley, Executive Director of Story Collider, dives into the art of storytelling in science communication. She shares how personal narratives can enhance understanding and challenge stereotypes about scientists. The conversation explores the ethics and power of storytelling, especially in addressing diverse identities and experiences. Liz highlights a paleontologist's discovery to illustrate narrative transportation's immersive nature and also discusses the impact of sharing personal stories on identity, especially in difficult social contexts.
13:09

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Podcast summary created with Snipd AI

Quick takeaways

  • Scientific storytelling engages listeners cognitively and emotionally, leading to attitude shifts and perspective taking.
  • Diversifying science stories challenges stereotypes, signals inclusivity, and enriches public understanding of the scientific community.

Deep dives

The Power of Storytelling in Science Communication

Liz Nealey, the founder of Story Collider, discusses the importance of storytelling in science communication. Initially skeptical, Liz recognized the significance of narratives in helping people make sense of the world and understand scientific concepts. Studies in health communication demonstrate that stories are more relatable, engaging, and effective in conveying information compared to lists of facts. One key reason for the power of storytelling is narrative transportation, where listeners become fully immersed in a story and engage cognitively and emotionally. This engagement allows for perspective taking and attitude shifts, influencing how people think about a topic. Neuroscience research shows that storytelling activates various brain networks and creates echoes of memories and future projections in both the speaker and listener. Liz emphasizes the ethical use of storytelling, respecting the audience and ensuring that stories reflect broader truths rather than cherry-picked outliers.

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