Copywriters Podcast

Evergreen Money Machine, With James Allen

16 snips
Jun 9, 2025
In this discussion, James Allen, a former construction worker turned evergreen funnel expert, shares his journey from failure to success. He reveals the biggest mistakes course creators make and offers insightful tips for understanding what customers truly want. James emphasizes the importance of creating automated systems to sell products without constant social media pressure. The conversation highlights the power of evergreen content and transforming ideas into profitable ventures, alongside inspiring client success stories.
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ANECDOTE

Six Failed Funnels to Success

  • James Allen failed with six funnels before success struck with one that truly sold on auto-pilot.
  • The key difference was really listening to his audience's needs and pain points.
ADVICE

Build What People Will Buy

  • Build courses focused on specific, paying problems your audience has.
  • Coach initial clients first to refine content before full course launch.
ADVICE

Start with Sales Page and Waitlist

  • Build your sales page early and include an opt-in waitlist instead of a direct buy.
  • Drive targeted traffic to this page to validate interest before course completion.
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