VMP 297: Will AI Kill Off SEO & How To Prepare Your Practice For The New Search
Aug 22, 2025
Discover how artificial intelligence is revolutionizing search and reshaping SEO norms. Learn about the shift from classic search results to AI-driven answers that require a new digital strategy. The discussion highlights the significance of trust, authority, and verified content. Gain insights into technical SEO improvements like schema markup and optimizing for voice and video. Plus, find out why a multi-channel presence is vital for staying competitive in this AI-powered landscape.
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insights INSIGHT
AI Answers Are Replacing Clickthroughs
AI now provides instant, conversational answers that replace clicking through multiple links.
Practices must adapt because old SEO tactics no longer guarantee discovery or authority.
insights INSIGHT
Search Has Fundamentally Changed
Search has evolved from simple blue links to AI-driven answers and features like featured snippets.
This transformation requires rethinking how visibility and information are delivered to users.
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In this episode, I’m diving deep into how artificial intelligence is completely transforming the world of search — and what that means for your veterinary business or practice. With AI tools like ChatGPT and Google’s Search Generative Experience (SGE) changing the way people find information, the old rules of SEO just don’t cut it anymore. I break down exactly how these new AI-driven search engines work, what’s changed, and why it’s so important for you to adapt your digital strategy right now if you want to stay visible and competitive.
We’ll walk through the evolution of search, from those classic blue links to today’s instant, conversational AI answers. I’ll explain how different types of search queries — branded, transactional, and informational — are being impacted, and why building trust, authority, and verified content is more important than ever. You’ll get actionable tips on technical SEO, like using schema markup and structured data, plus strategies for optimizing your content for voice, video, and image-based search. I also cover how to strengthen your brand signals across all platforms, and why a multi-channel presence is key in this new era.
By the end of this episode, you’ll have a clear roadmap for auditing your current digital presence and adapting your marketing to thrive in the age of AI-powered search. Whether you’re a practice owner, marketer, or just want to future-proof your business, this episode is packed with practical advice and next steps you can start implementing today. Don’t forget to check out the AI Search Audit tool I mention, and stay tuned for more updates on how to keep your veterinary marketing ahead of the curve!
The Veterinary Marketing Podcast