Generative Now | AI Builders on Creating the Future Rajarshi Gupta: Artificial Intelligence and Crypto at Coinbase
Feb 6, 2025
Rajarshi Gupta, the Head of Machine Learning at Coinbase, shares his journey from academia to industry, highlighting his development of a pioneering malware detection engine. He discusses how machine learning enhances transaction security and user experiences at Coinbase. The conversation delves into the challenges of evaluating AI deployments and the integration of generative AI for customer support. Gupta also addresses the transition to deterministic language models and the potential for AI innovations within the crypto space, emphasizing the need for robust guardrails in sensitive transactions.
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Early Android Malware Detection
- Rajarshi Gupta led the development of the first on-device machine learning engine at Qualcomm.
- This engine detected malware on Android devices and shipped on over a billion chips.
Machine Learning at Coinbase
- Coinbase uses machine learning for critical functions like fraud detection and personalizing user experiences.
- Every transaction and login are protected, and AI curates content within the app.
Generative AI Initiatives at Coinbase
- Despite a challenging period for Coinbase, they invested in Generative AI, launching an employee assistant.
- They prioritized Generative AI and created tools like a performance review assistant used company-wide.