Tech Won't Save Us Saudi Arabia is Using Games to Improve Its Image w/ Nathan Grayson
Nov 13, 2025
In this discussion, Nathan Grayson, cofounder of Aftermath and author of Stream Big, delves into Saudi Arabia's strategic spending in the gaming and esports sectors as part of its sportswashing efforts. He highlights how the nation is attempting to repair its global image through high-profile investments. Grayson explains the vulnerabilities of the video game industry to such financial influence and addresses the shift in esports figures from resistance to participation due to lucrative incentives. He also discusses EA's risk-averse approach and the implications of Saudi ownership on game content and innovation.
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Strategic Culture Buying
- Saudi Arabia is using huge buys in games, esports, sports, and entertainment to launder its reputation.
- The Public Investment Fund and Savvy Games aim to swap human-rights scrutiny for cultural influence.
Money Exploits Industry Desperation
- Saudi money exploits desperation across esports and game development by offering cash injections.
- That artificially inflates esports value and pressures struggling studios and creators to accept ethical trade-offs.
High-Profile Talent Taking Paychecks
- Big-name comedians accepted Saudi festival paydays despite ethical backlash.
- Nathan noted even high-earning executives and creators often prioritize more money over reputational concerns.
