How did denim get so unsustainable? And did it all start with stone washing? Our guest this week accepts responsibility for the industry going so hard on that.

Francois Girbaud was there at the start, when, as he says “I was just a stupid guy” - and didn't know about the environmental impact of stone washing. After that, of course, came acid wash, sandblasting, all the rest of it.

So, yes, we discuss all the important environmental stuff, but this is an epic interview about Paris, the history of fashion, and the birth of cool - with a great many pinch-me stories!

Outspoken, unafraid, and a true original, Francois Girbaud is fashion pioneer.

Meet the man who brought denim to Paris in 1964 with his boutique Western House, who dressed Jimi Hendrix, counted Brigitte Bardot as a customer, and wanted to be a cowboy like John Wayne.

This is a rare chance to hang out with one of the great fashion characters. ENJOY!

Head over to https://thewardrobecrisis.com/podcast/2020/8/27/podcast-125-francois-girbaud-denim-legend to read yours and #bethechange

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Jeans Genius Francois Girbaud - Rebelling Since 1964