Today Jim is joined by one of the original masterminds of the product led growth strategy, Wes Bush of Productled.com. Wes and Jim get incredibly tactical as they go through step by step on how to decide if product led growth is a good match for your company and how to implement if it is.

TOPICS DISCUSSED IN TODAY’S EPISODE

What is Product Led Growth (PLG)
Iconic Examples of Product Led Growth
Evaluating PLG for Your Business
Implementing a Product Led Strategy
Identifying Your Ideal User
Crafting an Effective Offer
Addressing Objections and Highlighting Advantages
Crafting a Compelling Offer
Frictionless Onboarding Strategies
Optimizing Pricing for Value
Data-Driven Decision Making
Implementing Product-Led Growth
Building a People-Based Business

Resources:

Additional episodes you might enjoy:

Startup Ideas by Paul Graham (#45)

Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41)

How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44)

Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10)

How We're Validating Startup Ideas (#51)

Product Led Growth Masterclass with Wes Bush (#192)