190: The Importance of Creating a Brand with Tanisha Raffiuddin

Today I have the pleasure of speaking with Tanisha Raffiuddin, the Founder and Creative Director of Concept Culture, a specialist branding and marketing agency for the built environment sector. Tanisha helps built environment organizations strategically grow their brand and business by tapping into the power of storytelling.

As a trained architect, Tanisha has over 15 years of combined experience in architectural practice, at AJ100 firms, as a contributor at The Architects' Journal, and as a communications consultant to sustainability organizations, including the Passivhaus Trust, Good Homes Alliance, and the Sustainable Development Foundation. She also assisted with the publication of London 2012 Sustainable Design: Delivering a Games Legacy.

Tanisha's work sits at the intersection of architecture, sustainability, and communications. Concept Culture was founded in 2019 out of a desire to combine her passion for architecture and storytelling with her expertise in creating engaging brands and visual content.

Tanisha regularly speaks at industry events, including the London Festival of Architecture and the Festival of Place. She is also a committee member of Women in Architecture UK, which champion and celebrate the role of women in architecture; and a Creative Member of the LDN Collective, a multidisciplinary group of Built Environment experts and creatives.

In today's episode, we will be discussing:

• What is a brand in an architectural practice? What are the benefits of the brand/ What does it solve? Why is it important?
• Brand strategy, vision framework, positioning statement, market strategy, and persona
• The origin story, purpose story

To learn more about Tanisha visit here:

LinkedIn: https://www.linkedin.com/in/tanishaa/?originalSubdomain=uk

Website: https://www.conceptculture.co/

Twitter: @tanisha.rr

Instagram: @tanisha.rr

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